MEET THE FOUNDER

The story of NAFTUN, told by founder Laiba Abbasi.

Experience Rooted Luxury

On the fastest, most populated and most polluted planet in the universe, luxury lies in mindfulness, craftsmanship and purity. At Ń A F T U N, we’re committed to unravelling the luxury of nature in its purest form, the wisdom of Ayurveda in its truest word and the tenets of business in their most honest way.In the cacophony of an evolving world, drawing to our ancient Indian roots is a humble luxury. In a world full of chemically-aided makeovers, choosing to nurture nature is our sincere promise. In a competitive industry, choosing the path of kindness is our utmost commitment. We invite you to experience our world of rooted luxury

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INGREDIENTS

Our skin absorbs 60% of what is applied to it and hence the chemicals in products that it comes in contact with, going directly into the bloodstream. What we apply to our skin should be good enough to put inside our body as even in tiny amounts these chemicals can have a huge impact on our health and hormonal balance.

Free of Sulphates, Parabens, Silicones, Phthalates, Fillers, Preservatives, Mineral Oil, SLS, Synthetic Fragrances, Additives, and Alcohol.

BRAND ETHOS

Transparent
We stand for being completely honest and open about what goes into formulating our products and ensuring that our patrons are informed about usage.

Responsible
We champion environmental sustainability, animal welfare, and community building, with our farming, testing and packaging methods.

Pure
We make sure the ingredients that go in our products are in their purest form, and the virtue of each ingredient is upheld at every step.

ETHICAL SOURCING

For the most active ingredients, they planted the first biodynamic gardens, biodynamic agriculture means that farming, seed production and landscape maintenance follow the rhythms of nature and the earth.

Despite our success, Ń A F T U N is a people-and-planet over profits brand. We still cultivate our own biodynamic gardens and work in fair trade agreements with small farmers and gardeners to source the best raw materials.

We still strive to make the best non-toxic, cruelty-free, paraben-free, GMO-free, phthalates-free and synthetic fragrance-free products available in the marketplace.

Clean and Sustainable

An unrivaled commitment to safety for you and Mother Earth, which is the most comprehensive safety and sustainability standard available, backed by the world’s leading scientists. It is exceedingly challenging to formulate by MADE SAFE® standards - but it pushes us to be more innovative, and has actually helped us create even more effective formulas. Safety and sustainability is not a destination, it’s a journey upon which we are continually improving on.

Our Plants, Fruits, Flowers and Roots

We believe life nurtures life. Our plants are prepared as quickly as possible after harvest. Our farmers carefully clean the roots, peel the bark, hand-select the blossoms and leaves. Some plants are kept whole – to treat the whole being – while others are separated into roots, seeds, leaves, fruits and flowers to focus their energy where it is needed.